Experience & Expertise in Arts & Culture Marketing
Cultural arts professional with extensive experience in marketing, communications, and operations within museums and arts organizations. Proven expertise in developing strategic marketing plans, leading teams, and executing community engagement initiatives.
📄 Download Resume (PDF)Professional Experience
Assistant Director of Museums / Museum Operations Supervisor | City of Irving, TX (2019 – Present)
- Lead marketing, advertising, and media relations for Irving's museums.
- Oversee content creation, branding, and social media strategies.
- Develop promotional campaigns, conduct audience research, and increase engagement.
- Supervise museum staff and interns, managing training and operations.
Marketing & Communications Manager | Irving Museums (2019 – 2022)
- Designed and implemented multi-channel marketing campaigns.
- Managed PR, digital outreach, and audience engagement strategies.
- Increased attendance and community participation through targeted campaigns.
Programs Director | Boy Scouts of America (2017 – 2018)
- Developed marketing strategies for large-scale events with 58,000+ participants.
- Directed social media campaigns and promotional materials.
- Increased event revenue and community engagement.
Key Skills & Expertise
- 📢 Marketing & Brand Strategy: Strategic storytelling for cultural organizations.
- 📱 Digital Engagement & Content Creation: Social media & digital campaigns.
- 🎟 Event & Program Promotion: Driving attendance and participation.
- 📊 Project & Operations Management: Leading cross-functional teams & initiatives.
- 🤝 Collaboration & Leadership: Building partnerships & community relationships.
Education
Master of Arts in Communication Studies (27 hrs graduate coursework completed)| Colorado State University
Bachelor of Arts in Communication, Summa Cum Laude | University of Texas at Arlington