Retro Fashion & Modern Marketing: The Thrift Style! Story

80s Fashion Night: Thrift Style – Marketing & Event Strategy

To promote a special exhibition at the Irving Archives and Museum, I developed and executed a multi-channel marketing strategy for 80s Fashion Night: Thrift Style: an immersive event designed to drive engagement and boost attendance.
Alongside leading all marketing efforts, I planned and managed the event while mentoring a new staff member in event coordination.

Marketing & Promotion Highlights

Event Website: Designed, built, and maintained a dedicated event webpage.
Email Campaign: Targeted emails featuring historical insights kept momentum leading up to the event.
Print & Digital Advertising: Featured in local, state, and regional publications, including newspapers, magazines, Broadway playbills, and digital platforms.
Social Media Strategy: Managed organic and paid content across Facebook & Instagram, optimizing audience reach.
Radio & Digital Outreach: Secured on-air promotions and digital placements for increased visibility.

This project showcases my expertise in strategic marketing, event planning, and audience engagement, seamlessly integrating promotion with programming to create an unforgettable experience.

Explore the Campaign Below!

From Retro to Right Now: Building Excitement for Thrift Style

80s Fashion Night Website

Print & Digital Campaigns

An email flyer promoting a raffle at the ’80s Fashion Night event at the Irving Archives and Museum. The flyer has a pastel yellow background with bold black text, featuring a section titled ‘A Short History of Raffles,’ which provides historical context on the tradition of raffles dating back to ancient civilizations. Below, a list previews raffle prizes, including a painting of the Mustangs by local artist Kim Andres, free admission passes to Epic Waters Indoor Water Park, a Spark! After Dark Party Package at IAM, handmade artisan home goods, restaurant gift cards, and more. A featured image shows the painting ‘Mustangs of Las Colinas’ by Kim Andres, depicting galloping horses in a cityscape setting. The flyer maintains the ’80s-themed aesthetic with neon-colored branding, cutout-style typography, and images from the event promotion. A call-to-action at the bottom invites readers to click for more event details. Social media icons for Facebook, Twitter, and LinkedIn are displayed at the bottom.

An email flyer promoting the ’80s Fashion Night fashion show at the Irving Archives and Museum. The design has a retro 1980s aesthetic with a pastel blue background, neon colors, and bold typography. The main heading invites attendees to ‘Walk the Runway in Your 80s Best!’ and lists fashion show categories, including Urban Cowboy/Cowgirl, Jazzercise, ’80s Music Icons, Preppy, Big Hair, and Most Creative. A reminder notes that all outfits must be thrifted or secondhand. Two images feature the event’s branding with ‘80s Fashion Night’ and ‘Thrift Style!’ in colorful cutout letters, along with a black-and-white photo of a person in ’80s attire. The flyer includes clickable links for registration and event details, along with social media icons for Facebook, Twitter, and LinkedIn at the bottom.

An email flyer promoting ’80s Fashion Night at the Irving Archives and Museum, inspired by the Thrift Style exhibition. The flyer has a retro, 1980s aesthetic with bright neon colors, bold typography, and a collage-style design featuring cutout letters spelling ‘Thrift Style!’ along with a black-and-white photo of people in ’80s fashion. Event details include date (June 8, 2024), time (6 PM), and location (801 W Irving Blvd, Irving, TX). The body text invites attendees to dress in their best ’80s outfits, enjoy music, food, drinks, and participate in a fashion show. A prominent call-to-action encourages readers to click for more information and ticket purchases. Social media icons for Facebook, Twitter, and LinkedIn are displayed at the bottom.

Social Media Hype

Results & Impact

The 80s Fashion Night: Thrift Style marketing campaign surpassed expectations, driving significant visibility, engagement, and community impact.

Total Impressions: Campaign efforts across print, digital, social media, and radio exceeded 1 million impressions, dramatically increasing awareness for the exhibition and event.

Event Attendance: 150 attendees—doubling the original ticket sales goal.

Audience Engagement & Reach

Targeted email campaign, digital & print ads, and social media strategy drove strong audience interest.
Resulted in high engagement and successful ticket sales.

Community Response

Attendees loved the event, with many requesting it become an annual tradition.
Several attendees were inspired to make unsolicited financial donations to support the museum’s mission—demonstrating the event’s deep impact on the community.

This project showcases my ability to lead multi-channel marketing strategies that drive measurable results, enhance audience engagement, and foster lasting community connections.